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Perform Deep Sales Discovery

Strong discovery conversations start before the first meeting. Instead of spending discovery calls gathering basic operational information, Liongard helps MSPs walk into conversations with meaningful visibility into a prospect’s external infrastructure, security posture, and operational maturity.

Using inspectors such as:

teams can identify risks, uncover opportunities, and ask more informed questions before onboarding even begins.

This helps MSPs:

  • Demonstrate expertise immediately

  • Build credibility faster

  • Surface operational risks early

  • Position themselves as strategic advisors

  • Create stronger security and modernization conversations


Internet Domain & DNS Inspector

Use the Internet Domain & DNS Inspector to gather foundational infrastructure insights.

Review:

  • Domain registration and expiration dates

  • Domain registrar

  • SPF records and email security posture

  • Website hosting provider

  • MX records for email hosting

  • Public-facing subdomains

Discovery opportunities:

  • Missing SPF records

  • Expiring domains

  • Legacy infrastructure

  • Microsoft 365 or Google Workspace modernization

  • Operational maturity discussions

  • Security hardening recommendations


TLS/SSL Certificate Inspector

Use the TLS/SSL Inspector to identify certificate-related operational risks.

Review:

  • Expiring certificates

  • Self-signed certificates

  • Certificate management consistency

Discovery opportunities:

  • Proactive monitoring services

  • Operational maturity improvements

  • Security and availability discussions


Dark Web Monitoring

Use Dark Web Monitoring to identify exposed credentials tied to a prospect’s domain.

Discovery opportunities:

  • MFA enforcement discussions

  • Credential hygiene reviews

  • Identity protection conversations

  • Security awareness initiatives

  • Incident response readiness

This helps shift conversations from hypothetical risks to real-world exposure.


Recommended discovery workflow

Stage

Recommended Action

Pre-discovery

Run Internet Domain, TLS/SSL, and Dark Web inspections

Before first meeting

Review DNS, MX, SPF, certificates, and exposed credentials

Discovery meeting

Use findings to guide strategic conversations

Proposal stage

Reference findings to support recommendations


Best practices

  • Focus on business impact, not fear tactics

  • Use findings to ask smarter questions

  • Avoid overwhelming prospects with technical jargon

  • Connect operational risks back to resilience and business continuity

  • Position findings as opportunities to improve visibility, security, and operational maturity


Common outcomes

  • Faster credibility with prospects

  • Stronger security conversations

  • Better qualification and discovery

  • More strategic sales discussions

  • Increased urgency around operational risks

  • Improved differentiation from competitors

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